“A business growth strategy is a long-term document that sets out how your company will evolve to meet current and future challenges, identify new opportunities and give your company a purpose.”

Growing your business could involve:

  • Selling more products.
  • Increasing revenue.
  • Expanding products and services.
  • Moving into new countries or markets.

A business growth strategy is the foundation that will help your business grow, evolve, increase market share and respond to increased demand.

Unlike business and marketing plans that focus on achieving your short-term goals, a business growth strategy goes beyond what is happening in the market today; it will set out how your company will evolve to meet current and future challenges and help you identify new opportunities.

A business growth strategy will give your company purpose and clarify what growth will mean for your customers, partners and employees. It will help keep leaders and employees focused and aligned.

Planning to grow your business without a clearly defined strategy is a recipe for disaster. For example, scaling your sales operations in isolation without scaling the whole company could result in failing customer expectations, leaving you, your customers, and your employees frustrated.

8 Business Growth Strategies

Here are eight well-known business growth strategies for your consideration.

1 Market Penetration

The least risky growth strategy is to sell more current products to your existing customers, a technique perfected by large consumer goods companies. Finding new ways for your customers to use your product, like turning baking soda into a deodoriser for your refrigerator, is another form of market penetration.

2 Market Development

Devise a way to sell more of your current product to an adjacent market, offering your product or service to customers in another area. An example of a successful market development model is franchising.

3 Alternative Channels

This growth strategy involves pursuing customers differently, such as, for example, selling your products online. When Apple added its retail division, it adopted an Alternative Channel strategy. Another Alternative Channel strategy is using the Internet as a means for your customers to access your products or services in a new way, such as by adopting a rental model or software as a service.

4 Product Development

This classic strategy involves developing new products to sell to your existing customers and new ones. If you have a choice, you want to sell your new products to existing customers. That’s because selling products to your existing customers is far less risky than having to learn a new product and market simultaneously.

5 New Products for New Customers

Sometimes, market conditions dictate that you must create new products for new customers. Apple pulled off this strategy when it introduced the iPod. The iPod was a breakthrough product because it could be sold alone, independent of an Apple computer. But, at the same time, it also helped expose more new customers to the computers Apple offered.

6 Turn your services into products

Service companies were among the worst hit by the pandemic. Consumers and businesses drastically cut service expenditures to conserve cash and avoid human contact. However, we’re still buying products that meet an immediate need.

Productise your services by developing a process, idea, skill, or service to make it marketable for sale to the public. Productisation involves using a skill or service internally and developing it into a fully tested, packaged, and marketed product. 8 ways to productise your service – Download eBook.

7 Turn your customers into subscribers

Nowadays, virtually anything we need can be purchased through a subscription, more conveniently than ever before. This emerging subscription economy offers companies considerable opportunities to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting your company’s value. Subscription models – Download the white paper.

8 Create systems that can grow your business without you

If your company lacks organisation around basic tasks and your employees are too dependent on you, implementing standard operating procedures could help to make your staff more autonomous. Download the definitive guide to standard operating procedures.

Strategic Planning for Successful Growth

Creating a business strategy is relatively easy, but it does take a little time and focus to get it right. It’s not always easy when you’re busy running a business, especially when urgent meets important; urgent usually wins.

Making the time is the first step.

A business growth strategy will help you scale your processes and instil disciplines into your workforce, supporting them with apt technology, training, coaching and leadership.

So, getting everyone involved from the start is essential so they understand what they’re working towards, why, and what they need to bring to the process. It will also give your business strategy the best chance of success.

Invest in a Strategy Day 

Invest in a strategic planning day off-site, preferably to reduce any distractions.

One way to ensure the best outcome for your day is to bring in an outsider to facilitate it and ensure it stays on track. Just as non-executive directors can bring fresh perspectives to some boardrooms, having someone on a strategy away day who is detached and focused on the day’s objectives could prove the difference between more chat and real strategic change.

Important Considerations for Your Growth Strategy

The Harvard Business Review Article The New Rules for Growing Outside Your Core Business, poses a great question, “If a few capabilities are the crown jewels of business, what are our crown jewels?”

This is a great question and food for thought. Here are a few more things to consider.

Is the Market Ready for You?

Evaluate the current and anticipated market demands alongside your current ability to meet those demands. Evaluate your existing customer portfolio and find opportunities to supply enhanced or complimentary products and services.

Is Your Business Infrastructure Ready?

If you don’t scale the rest of your business and sales increase, you may miss deadlines and experience lower standards, which can have a knock-on effect – an increase in customer complaints will result in poor staff morale. Further backlogs may occur as you attempt to resolve these issues by diverting already stretched resources.

Ensure your IT, production, distribution, logistics, billing, and customer service functions are ready to meet even a slight increase in sales.

Assess your workforce and ensure the right people are assigned to the right roles. Consider any skills gaps within your current talent pool and think about how you can develop or train individuals to support your growth.

How will you retain your new and existing customers?

Consider how your customers will be treated after the initial sale so that you will be their first point of contact at the time of product or contract renewal.

Ensure your existing customers’ requirements have been met before going out to the broader market.

Get your ducks in a row.

To expand, you must increase your reach with existing customers and acquire new ones. To do this, you need a value proposition clearly stating what you provide and why your customers need it.

Build a strong brand.

Building a brand is much more than a logo and a colour palette; your brand should be recognised by your values and measured by your customers’ experiences.

Think long-term

Invest time and energy in thinking about the future and what it may mean for your customers, partners and employees.

Develop a roadmap for success.

Once you have identified growth opportunities, you will need a clear business roadmap to help you reach your end goal.

Consider potential roadblocks

Once your strategy is in place, consider any potential issues preventing you from achieving business growth. For example, failing to manage your cashflow effectively or owning a company that cannot run without you can seriously hinder your ability to achieve long-term growth.

Summary

Planning to grow your business without a growth strategy is like driving a bus without a destination and no Satnav to show where you are going. Any obstacle could seriously impact your journey in this event; you will make decisions without an end goal and ultimately run out of fuel.

Your Strategic Plan should articulate your core purpose, values, and vision and be a rallying point for your stakeholders. It will act as a Satnav, provide you with a clear business roadmap and contain critical success factors to enable your business to address any challenges you may encounter along the way successfully.

If you have any questions regarding this blog post or need help facilitating your business strategy day, please get in touch.

Business Growth Article 4/6

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The Business Doctors Ultimate Guide to Achieving Business Growth

Most entrepreneurs are driven to start a business ultimately; they want to see it grow, yet they often reach a certain level of success and become reluctant to change anything.

This can be risky because business growth is essential for long-term survival. Without business growth, operations can become stagnant, and standards can be lowered along with staff morale.

In this article, we look at the definition of business growth and the different types of growth.  We wil also advise on building a growth strategy and consider some obstacles to business growth.

What is Business Growth?

Growth is essential for the long-term health and survival of a business.

The MBA Knowledge Base defines business growth as follows:

The term ‘business growth’ can refer to several factors: increases in sales volume, production capacity, employment, and use of raw materials and power.

Simply put, business growth means an increase in the size or scale of operations of a business and is usually accompanied by an increase in its resources and output.

A healthy business that can demonstrate continuous growth will be able to acquire assets, attract the best talent and secure funding for investments.

Grow your business, and more opportunities will follow. You may wish to explore new avenues, expand your products or services, or move into different markets. You will be better placed to respond to market demand and increase your market share and your revenue.

Before taking any action to grow your business, you will need to define your purpose – A company with a clearly defined purpose is more likely to experience growth, achieve greater customer satisfaction and retain talent.

Is your business ready for growth?

We can usually spot the signs that a business and its owners are ready to invest the energy needed to take it to the next level.

5 signs your business is ready for growth

1 Your heart is in the right place

Owning and running a business takes its toll emotionally. Is your passion there for all to see, even after years of a 60-hour working week? If you answer yes, you are ready for growth.

2 You want to improve your work-life balance

60-hour working weeks! Yes, it may not sound good, but in many cases, accurate. Business owners often approach us wanting to rein in the time spent on their business, a good sign because they recognise a need to work more efficiently.

3 You know your strengths

Chasing big money contracts that involve non-core work can be distracting. Know where to focus your efforts and which new contract to take on. Accept that you can’t do everything yourself, so invest in new staff to help your business progress. 

4 You can visualise your future

A business owner’s vision of the future is a great starting point to work from when developing a strategy and plan. Sadly, a lot of the time, the vision stays in the owner’s head. The ability to turn your vision into an achievable goal will give you a better chance of success.  

5 You understand that you need a long-term commitment

The road to sustained success is often long and winding. Committing yourself, your family and your finances to this journey can be the most challenging element of business growth.

Small Business Growth

Turning a small business into a big one is never easy. The statistics are grim. Research suggests that the average turnover for a UK SME is £286k. Most businesses start small and stay there. Of course, there are examples of companies that have successfully transitioned from start-ups to small businesses to fully thriving large businesses. Growth strategies resemble a ladder, where lower-level rungs present less risk but less quick-growth impact.

The bottom line for small businesses, especially start-ups, is to focus on strategies at the lowest ladder rungs and then gradually move your way up as needed. As you develop your growth strategy, you should first consider the lower rungs of what are known as Intensive Growth Strategies. Each new rung brings more opportunities for fast growth but also more risk.

Types of Business Growth

Once you have committed to business growth and you have a good understanding of some of the factors that influence growth and development, you will need to decide upon the best route for achieving it.

There are two main types of business growth. Internal growth (also called organic growth) is when your business grows from within, for example, by ploughing back profits into your business every year.

External growth usually involves a merger of two or more businesses. A business may acquire or combine another company with another business to improve its competitive strength.

Organic Growth

Organic growth may occur either through an increase in the sales of existing products or by adding new products.

This approach can be a slow process with comparatively little change to your existing organisation structure, or it can be accelerated by developing and executing a robust business growth strategy.

The Stages of Business Growth

Every business goes through four phases of a life cycle: start-up, growth, maturity, and renewal/rebirth or decline. Understanding what phase your business is in can make a huge difference in your business’s strategic planning and operations.

The Harvard Business Review categorise the five stages of small business growth as follows:

Stage 1 – Existence – In this stage, the main problems of the business are obtaining customers and delivering the product or service contracted for

Stage 2 – Survival – The business has demonstrated that it is a workable entity. It has enough customers and satisfies them sufficiently with its products or services to keep them. The key problem thus shifts from mere existence to the relationship between revenues and expenses.

Stage 3 – Success – The decision facing owners at this stage is whether to exploit the company’s accomplishments and expand or keep the company stable and profitable, providing a base for alternative owner activities.

Stage 4 – Take-Off – In this stage, the key problems are how to grow rapidly and finance that growth.

Stage 5 – Resource Maturity – The greatest concerns of a company entering this stage are to consolidate and control the financial gains brought on by rapid growth and, second, to retain the advantages of small size, including flexibility of response and the entrepreneurial spirit.

At this point, where do you think your business sits? Are you ready to embark on business growth and achieve great things

Business Growth Strategies

Are you ready to take your business to the next level?

To achieve steady business growth, you will need to develop a robust and sustainable business growth strategy that will allow your business to break through to the next level.

Here are eight common growth strategies to consider; detailed information on each can be found here 

1 Market Penetration

Sell more of your current product to your existing customers.

2 Market Development

Sell more of your current product to an adjacent market.

3 Alternative Channels

Sell your products via an alternative channel, e.g. online.

4 Product Development

Develop new products to sell to your existing customers.

5 New Products for New Customers

Sometimes, market conditions dictate that you must create new products for new customers.

6 Turn your services into products

Productise your services by developing a process, idea, skill, or service to make it marketable for sale to the public.

8 ways to productise your service – Download eBook.

7 Turn your customers into subscribers

Automatic customers are the key to increasing cash flow, igniting growth, and boosting your company’s value. Subscription models – Download the white paper.

8 Create systems that can grow your business without you

Make your staff more autonomous and remove the company’s dependence on you. Download the definitive guide to standard operating procedures.

Increasing the value of your business will also help your business to grow. Five surprising ways you can boost the value of your business are 1) sell more stuff to more people, 2) achieve a 50%+ net promoter score 3) Create recurring revenue streams, 4) reduce reliance on customers, employees, and suppliers and 5) Find an acquirer. For more information, Download Five surprising ways to boost the value of a business

Creating Your Business Growth Plan

5 Point Plan for Business Growth

If you choose to follow one of these Growth Strategies, you should take only one step at a time since each step brings risk, uncertainty, and effort. The strategy you choose may be a natural extension of the business, or it may be the result of necessity. A well-defined business strategy is essential regardless of your path to grow your business.

We have devised a five-point action plan for developing a business growth plan that will help you achieve breakthrough growth in your business.

 

  1. Ditch your business plan – Although business plans have a place, the first step in our plan is to create a strategy, something that is living, breathing and inspiring to everyone in the business. Whereas business plans are primarily number-based, the strategy should start with your words and tell the story.
  2. Think about what’s in it for you – get selfish for once and ask yourself what you want out of the business. Setting your shareholder aspirations is the cornerstone of building a strategy to deliver your desired results.
  3. Build on firm foundations – what are your values? Why are they important to you? Your values should be the DNA of your business, what it is, what it stands for, and how it operates. Knowing your values is crucial to making the right decision when recruiting staff, as building a team with a common purpose will pay dividends many times over. For more information, read What is a purpose and why is it important.
  4. Know what business you are in – this may sound simple, but understanding what your customers buy and why is pivotal in a successful business. Take the example of Black and Decker; they sell power tools, etc. – but when a customer purchases a drill, they buy a hole in a wall. On the other hand, HMV failed to realise that customers purchased the music, not the CD, and subsequently fell foul of the digital download revolution.
  5. Are you ready to Break Big? – Step out of the “now” and visualise how big the opportunity in your market is. Not what you’re comfortable with, but what could you achieve? Setting this visionary goal will help you think like a bigger business and make decisions accordingly. Even if you only achieve 50-60% of this visionary goal, you will still be significantly further forward than if you continued to follow the pedestrian 10% year-on-year growth target many businesses adopt.

A business growth strategy is the foundation that will help your business grow, evolve, increase market share and respond to increased demand. The starting point, is considering the following four questions – the answers will be key in forming the basis for your business growth strategy:

  • Do you understand your market?
  • How big is the opportunity, and what products or services will you promote?
  • Who are your most valuable customers?
  • Who are your competitors for those high-value prospects and customers?

Visit our article ‘How to write a business plan‘ for more information.

Get your staff onboard

You can host a Staff Engagement Session and meet somewhere where you won’t be disturbed and outside of normal business hours. A good idea is to link the gathering to a night out, fun, and a celebration. We have facilitated these regularly for clients; the most successful ones are run as open discussion workshops.

Key points to share during the session.

Open the floor up and ask some open questions of your staff:

  • How can we improve communication around here? Both internally and externally. Gather their ideas; write them down on a flip chart or ask them to fill in Post-it–notes and stick them on the wall.
  • How do we improve the quality of our processes to ensure we continue with high levels of customer service in busier times?
  • How do we grow the business? What are the key things we could do? There is no such thing as a ‘bad idea’, and there should be no judgment formed; let the ideas flow – there may be some gold nuggets hidden in there; chances are that your staff are closer to your customers, competitors, and the market than you are.
  • How do we share the rewards of future growth based on improved communication, quality, and sales? Likely, the answers won’t be purely about money.

Once you’ve obtained staff input, you must implement some of the ideas. Some will be quick wins, and you will probably have thought of many ideas. Once your employees have observed that things have happened based on their beliefs, introducing change and giving them ownership becomes much easier.

A word of warning: the chances are that one or two of your existing staff won’t want to be part of your plans or may realise they could be asked to be accountable and, therefore, could potentially leave your business. In such circumstances, never make concessions, make room or build the business around these individuals. In the long run, you will be better off letting them go and filling any gaps by retraining or recruiting the right-minded individuals who match your core values and want to help you achieve your vision. Are your staff on the same page?

The next step in planning business growth is to project future income streams and gross margins. This may appear difficult in times of economic and social volatility, but it is possible to encompass such uncertainty into your plans and build safeguards to increase the likelihood that your business will survive into more stable times.

When working with small business owners, they often say, “I’ll be happy if we do the same as last year.” But that isn’t a plan as such; it’s more an acceptance that there’s nothing they can do to change their business performance and that their business growth is out of their hands. They may as well open their doors and see what happens!

“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.” – Jimmy Dean

A successful plan will mean that you can go to market with firm foundations in place, meaning that you’re less likely to stall in your tracks or set yourself up for failure. Establish real sales targets, share these with your team, and give them ownership and the tools to deliver. Ultimately, it’s about giving people accountability but ensuring you measure and follow up regularly, praise face-to-face, and manage any poor performance. If this sounds too tricky or something you’re uncomfortable with, then seek help from a professional.

Thereafter, continue to update and involve the whole team. Only by surrounding yourself with the best team possible and ensuring everyone buys into your vision will you create ‘goal congruence’, which will help you realise your personal and business dreams.

1 Brainstorm

Set aside some time (at least half a day initially) in which you and your management and/or sales team can run through some exercises to better understand the marketplace, opportunities, and potential challenges over the next 12 to 18 months. Agree on actions.

2 Assess market forces

Step back and determine which market forces (drivers) are affecting your customers and, possibly, their customers. Are the social demographics within their area of influence changing? Are they growing or shrinking? Are the age profiles of their customers/end users changing?

What effect is developing technology having on your customers and their customers? Do you face stiffer competition due to cheaper manufacturing and automated delivery processes, or are traditional buying habits changing through utilisation and access to online information and social media?

Consider trends caused by economic fluctuations and the effect of currency exchange rates. Are these having a positive or negative effect on your own customer’s buying habits? BREXIT continues to cause uncertainty and delays to big-ticket item purchases.

Ensure you consider any political factors and their effects on the marketplace, from the ever-increasing turmoil, political unrest, or terrorist threats across the globe to new legislation that can close or create market opportunities. Remember how UK solar panel (PV) suppliers and installers experienced a huge drop-off in business when feed-in tariffs legislation changed?

3. Consider your customers

The next step is to look at your current customer base. Which sectors of industry or demographics are they operating in? Which companies and sectors will likely be the winners, and who could be the losers? If you don’t know, don’t assume; find out from your customers. What are their challenges and expectations for the future? An extended exercise of this phase is highlighting prospective customers in sectors you believe will prosper over the next few years and making this your hit list.

4 Know where your profits lie

Review your current product/service sales split against total sales revenue. Then, determine which revenue stream delivers the highest gross margins and which covers costs. Understand why there are differences. Are some services delivered by in-house labour rather than outsourced, or are the increases in purchase prices of material not being passed on to your customers? Highlight the products or services that generate a higher margin, as you need to promote and sell more of these. For the remainder, either review your prices or don’t promote them unless they are a strategic loss leader to obtain bigger opportunities.

5. Promote your low-hanging fruit

Focus on the areas in which to increase sales over the short term. For each existing customer, highlight what products or services they buy from you and, importantly, what they don’t buy. Ask yourself if you’re getting your ‘share of their wallet’ or if there are further products you could sell to them. What are your customers buying elsewhere that you could supply? Again, don’t assume; contact and revisit all your top customers, not to sell, but to raise awareness of your products and services and find out why they don’t buy these from you.

These are low-hanging fruit, and chances are, your customers don’t know you even offer them. If you carry out this process effectively, I wouldn’t be surprised if you increased sales revenues over the next 18 months by 18-20% and were more profitable too.

6 Aim and fire

Select five or six target customers from your hit list and draw up a plan to visit and market to these businesses over the next 12 months.

7. Forecast your sales

Start plotting numbers and setting targets for each trading month ahead. Start with a blank sheet of paper and set a realistic but stretched sales target for each month based on each product or service offered, and create separate invoice codes so you can measure and track.

Consider, if customer A only bought 50 of product X and five of service Y in 2021, what could they potentially buy in 2023?

And what other products and services could they buy throughout the next 12 months? Do this for each key customer and ensure that whilst you plot the sales revenue, you also tally the cost of sale for each month. Even if you only reviewed 80% of your existing customers, your sales prediction will be higher than your current year. Don’t forget seasonality; don’t be over-ambitious with obtaining new business from new customers. Ideally, you want a mid-range forecast rather than being too optimistic or reserved.

“The odds of hitting your target increase dramatically when you aim at it.”

Mal Pancoast

You may have to review this exercise a few times, and it’s worth sharing the plan with your team before you agree on any actions.

Consider how an increase in sales will affect fixed costs and the capacity to deal with greater volumes. Do you need to spend more on marketing, staff and wages, warehousing, equipment, machinery, or plant? If so, allow for these in your forecast.

“Unless commitment is made, there are only promises and hopes; but no plans.” – Peter F. Drucke

Roadblocks to Business Growth

Business Doctors ask are you in the Owners Trap?

If you have embarked on business growth strategies, but you are struggling to grow your business, you may be stuck in the owner’s trap.

What would it look like if you were to draw a picture that visually represents your role in your business? Are you at the top of a traditional Christmas tree-like organisational chart, or are you stuck in the middle of your business, like a hub in a bicycle wheel? Are you able to leave the business for a month without serious repercussions? Do you need to be consulted whenever decisions are required?

If this sounds familiar, you are not alone. Most business owners and CEOs face this challenge at one time or another in the evolution and growth of their businesses.

Symptoms of being in the owner’s trap

1 Only you can authorise all the outgoing payments

What would happen if you’re away for a few days and an important supplier must be paid? Consider giving an employee signing authority for checks up to an amount you’re comfortable with, and then change the mailing address on your bank statements so they are mailed to your home (not the office). That way, you can review all payments and make sure the privilege isn’t being abused.

2. Your mobile phone bill is ridiculous

If your employees are out of their depth, it will show up in your mobile phone bill because staff will call you to coach them through problems. Ask yourself if you’re hiring too many junior employees. Sometimes, people with a few years of industry experience will be much more self-sufficient.

3. Your revenue is flat when compared to last year’s

Flat revenue from one year to the next can signify you are a hub in a hub-and-spoke model. Like forcing water through a hose, you have only so much capacity. No matter how efficient you are, every business depends on its owner reaching capacity at some point. Consider narrowing your product and service line by eliminating technically complex offers that require your involvement and instead focus on selling fewer things to more people.

4. Your holidays aren’t really holidays

If you spend your holidays dispatching orders from your mobile, it’s time to cut the rope. Start by taking one day off and seeing how your company does without you. Build systems for failure points. Work up to a point where you can take a few weeks off without affecting your business.

5. You spend more time negotiating than a union boss

If you constantly have to get involved in approving discount requests from your customers, you are a hub. Consider giving front-line, customer-facing employees a band within which they have your approval to negotiate. You may also want to tie salespeople’s bonuses to the gross margin for sales they generate so you’re rewarding their contribution to profit, not just chasing skinny margin deals.

6. You close up every night

If you’re the only one who knows the close-up routine in your business (count the cash, lock the doors, set the alarm), then you are very much a hub. Write an employee manual of basic procedures (close-up routine, e-mail footer to use, voice mail protocol) for your business and give it to new employees on their first day on the job.

7. You know all your customers by their first name

It’s good to have the pulse of your market, but knowing every single customer by first name can be a sign that you’re relying too heavily on your personal relationships being the glue that holds your business together. Consider replacing yourself as a rainmaker by hiring a sales team, and as inefficient as it seems, have a trusted employee shadow you when you meet customers so that, over time, your customers get used to dealing with someone else.

8. You get all the freebies

Suppliers’ wooing you by sending you free tickets to sports events can be a sign that they see you as the key decision-maker in your business for their offering. If you are the key contact for any of your suppliers, you will find yourself in the hub of your business when it comes time to negotiate terms. Consider appointing one of your trusted employees as the key contact for a major supplier and give that employee spending authority up to a limit you’re comfortable with.

9. You get cc’d on more than five e-mails a day

Employees, customers, and suppliers constantly cc’ing you on e-mails can signify that they are looking for your tacit approval or that you have not clarified when you want to be involved in their work. Start by asking your employees to stop using the cc line in an e-mail; ask them to add you to the top line if you really must be made aware of something – and only if they need a specific action from you.

If some of these symptoms apply to you and your business, chances are you have been too busy running the business and have had to prioritise your activities while relegating the non-critical activities to your to-do list. Are you sure you have not had anything critical fall through the cracks?

To grow your business, you need to remove the dependency on you!

Try introducing functional leaders for the main business functions, typically marketing, sales, delivery, and finances. These people’s expertise level does not have to be particularly high, but the team dynamics must work. Step back and act as a coach for them. Many founders find this difficult and micromanage, thus removing the advantage the functional managers should give.

If you succeed in stepping back, your business is set for take-off to scale up. A focus must be maintained on profitability to finance the growth; chasing turnover to grow is pure vanity and will lead to failure. The change can occur either organically, by merger, or by acquisition. With the new-found time the owner has, they should now be in a good position to think strategically to control the growth and watch the finances simultaneously.

If you suffer from any of these symptoms, take our Value Builder Score and determine how this impacts your business.  You will also get a 28-page report with suggestions on escaping the owner’s trap. Take our Value Builder score!

Approximately half, 82% of Small to Medium Enterprises (SMEs) fail due to cash flow issues, report Score.org cash flow problems are likely to be a major reason to hold back business growth plans.

Here are 12  tips on how to effectively manage your cash flow. More information can be found in our article Managing your cash flow

  1. Be clear and agree to your payment terms upfront before doing any work.
  2. Invoice products and services as soon as you can
  3. Know your customer’s payment process
  4. Offer discounts for prompt payment.
  5. Protect yourself against bad debt.
  6. Chase debtors.
  7. Don’t offer your customers extended terms.
  8. Understand your tax liabilities.
  9. Pay your suppliers on time.
  10. Have a good relationship with your bank.
  11. Don’t tie up all your cash in assets
  12. Don’t chase turnover; chase margin!

Using a Business Growth Consultant

We hope that has motivated you to think about some things you need to implement and consider achieving business growth. If you feel overwhelmed by these considerations, that’s normal; no one can fulfil their aspirations without help and guidance.

If you are serious about growing your business, getting more customers, and increasing your profits, it’s worth considering working with a business growth consultant to ensure you hit the big time.

A business growth consultant will help you review where your business is now, recommend the best growth strategy for you, help you develop a robust growth plan, and help you implement it.

You will also receive guidance, have someone to bounce ideas off, and someone to talk to in confidence, and with this level of expertise and support, you will be better placed to reach your full potential and achieve your goals and aspirations.

What is a business growth mentor?

The Benefits of Using a Business Growth Consultancy

Whether running a small or large business, being the boss can be lonely. Cash flow, decision-making, staff management, balancing boundaries, and keeping confidence are all factors that leave business owners feeling isolated.

Working with a business growth consultancy includes confidence booster, a sounding board, being challenged, improving your business knowledge, helping you become a better leader, problem-solving, better relationships, and achieving business growth.

Business Doctors have been helping businesses like yours for nearly two decades and have business advisors throughout the UK and Europe. If you are seeking business growth and you want to give yourself a better chance of achieving it, please get in touch.

Author’s note: The information in the Ultimate Guide to Business Growth has been compiled from the Business Doctors network and partners Value Builder.

Other articles in this series:

Book a complimentary discovery call

If you want to avoid the pitfalls of business growth, book a complimentary discovery call with one of our expert advisors.

Related Posts

Sharing a common purpose is essential say Business Doctors

What is driving you?

The Oxford Dictionary defines purpose as ‘The reason something is done or created or for which something exists’. Yet how often do we take a step back and reflect on why we exist?

It’s so easy for us to focus on what we make, sell or provide that we sometimes forget to think about the actual value, in other words, what problems we are solving for our customers.

At Business Doctors, we offer support for business owners. The problem our clients have is that sometimes they get so bogged down with the day-to-day running of their business they cannot always recognise potential opportunities or issues when they arise. So the reason we exist is to help business owners achieve their vision.

It may be easier to describe your business in terms of what you do or how you do it. But can you clearly articulate why you do it? The purpose of a business underpins everything about it and drives its reason for being.

Why is having a purpose essential?

“Often the things that we focus on what we make do or sell (products and services) are not what our customers buy (utility and value).”

The late author, management consultant and professor Peter F. Drucker had a profound grasp of economics, politics, demography, geography, sociology, and psychology. He was obsessed with the responsibilities of leaders and managers. Drucker identified the importance of purpose as early as 1954.

“If we want to know what a business is, we must start with its purpose. And the purpose lies outside the business itself. What the business thinks it produces is not of first importance. But what the customer thinks he is buying and what he considers value is decisive. What a customer buys and considers of value is never a product. It is always utility, in other words, what the product does for him.”

If your team know your purpose, they can be 100% focused and at maximum efficiency. If suppliers know your purpose, they can focus on giving you exactly what you need regarding products and services. If customers know your purpose, they are more likely to provide you with all the orders for your essential products and services.

The power of purpose

A company’s purpose goes beyond financial results; a company with a clearly defined purpose is more likely to experience growth, achieve greater customer satisfaction and retain talent.

At the World Economic Forum, EY, together with Said Business School and the University of Oxford, concluded that purpose-driven organisations tended to have better results across a variety of measures, and all recognised that purpose is a driver of innovation and transformation.

There is strong evidence to corroborate this.

38% more likely to experience strong growth

A Harvard Business Survey revealed that of the companies that clearly articulated and understood their purpose, 58% had achieved 10%+ growth in the past three years. Compared to only 42% of those whose purpose was not understood or communicated.

Employees, inspired by seeing a clear direction forward, can better align their full energies and resources to achieve progress toward the shared vision of achieving growth goals. ‘Does not having a business mission and vision hinder growth?

Ability to transform and innovate

Fifty-three per cent of executives who said their company has a strong sense of purpose said their organisation is successful with innovation and transformation efforts, compared with 31 per cent of those who are trying to articulate a sense of purpose and 19 per cent of the companies who have not thought about it at all! The Business Case for Purpose

Attract and retain talent

A Deloitte survey of over 4,000 respondents* found that over half of employees (62%) consider an organisation’s purpose before deciding to join, with over a third (36%) saying that an organisation’s purpose was just as essential as their salary and benefits package.

Customer loyalty and employee satisfaction

Harvard Business Review conducted a global survey of 474 executives and found that most believed purpose matters. Eighty-nine per cent said a strong sense of collective purpose drives employee satisfaction; 84 per cent said it can affect an organisation’s ability to transform, and 80 per cent said it helps increase customer loyalty.

Health and psychological benefits

Having a clear purpose has many benefits to a business, and there are health benefits, too – Forbes reports that when people have a greater sense of purpose, they have less incidence of cardiovascular disease and lower mortality, experience less loneliness and make better lifestyle choices. 

A clear core purpose is the glue that holds everything together. It connects your team, provides structure and gives everyone a common drive towards shared goals.

We all crave purpose in our lives. Whatever level of work people do, it is crucial that they feel it is meaningful and worthwhile.

A strong sense of purpose can be central to our psychological well-being – keeping us fulfilled and motivated. And purpose aids the resilience needed to meet challenges.

How to drive a strong sense of purpose through your business

“Find your purpose, write it down, revisit it often and connect your team with it.” 

I am reminded of the much-told story of President John F. Kennedy and the janitor:

JFK was visiting NASA headquarters for the first time in 1961. While touring the facility, he introduced himself to a janitor who was mopping the floor and asked him what he did at NASA. The janitor replied, “I’m helping put a man on the moon”!

This is a great example that, regardless of a person’s role in a business, they need to understand their part in making it happen.

More information can be found in our article How to Build a values-driven company.

Stay true to yourself and remind yourself of why you are doing it. Take a step back from the day-to-day business and reflect on what drove you to set your business up in the first place. Ask yourself? “Why am I doing this?” “What do we do?” “What is the benefit of this?”

Reach out to your best customers and ask them what it is they value most about what you do. Often the things we think are most important to our customers are not the things they value most. Once clear, you can focus your efforts accordingly.

Seek the input of the people you want to engage – your team. Ask your team to work with you to create a compelling and engaging purpose.

Bring it all to life – make it a living, breathing influence on everything you do. And remember to celebrate when people deliver on the purpose.

Connect everyone to it – the ‘janitor test’. Does everyone have a clear understanding of how their role contributes to the overall purpose of the business?

Foster an open and authentic culture where everyone feels empowered to share new ideas. Hold two-way reviews on a regular basis and stay passionate about the company’s purpose.

Summary

“Your Core Purpose should come from a mix of what you love, what you are good at, where there is a customer need and should be the reason your business exists.”

If you are still trying to figure out how to create a values-based, high-morale, action-biased and agile company, a company with low staff turnover where all your people are focused on doing the very best for the customer, it’s worth taking time to figure out your why. Do this, and you will build the foundations for a significant and lasting company.

If you are grappling to understand your core purpose, think about your reason for being and what makes you get out of bed every day to deliver for people. If you need help defining your purpose, please get in touch.

Business Growth Article 3/6

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Finding a business mentor, article written by Business Doctors

Are you one of the many business owners that don’t have a confidante within the business? Do you feel isolated, doubt your own decision-making abilities or struggle to find solutions to your problems?

If the answer is a resounding yes, you may wish to consider talking to someone that isn’t directly involved in your business, someone that can take away some of these pressures and provide you with emotional support as well as sound business advice.

We know this can be a daunting prospect, you may need extra convincing before you go down this route, you may be worried about placing your trust in an outsider, or you simply don’t know where to find a good business mentor.

In this article, we hope to address all these questions so you can weigh up the benefits, alleviate any doubts, and ultimately find the best business mentor that can help to develop you and your team and take your business to the next level.

Why do I need a business mentor?

A good business mentor will have first-hand experience of what it’s like to run a business as well as a good intuition developed over the course of many years and will help you confirm, abandon, or shape some of your own business instincts.

In their article why every entrepreneur needs a business mentor Shopify says “An experienced mentor helps you find your best self, faster than time alone would allow”.

Whether you are seeking business growth, planning to expand into new markets, taking new products to market, improving staff engagement, or looking at exit planning, working with a business mentor can help you to get there faster and reach your full potential. Take a look at our article benefits of business mentoring for more information.

And for those operating in a turbulent economy, working with a business mentor can make all the difference in whether their business survives or thrives.

McKinsey’s article https://www.mckinsey.com/industries/public-and-social-sector/our-insights/beyond-financials-helping-small-and-medium-size-enterprises-thrive backs this up. “Small and medium-sized enterprises are facing compounding challenges. Governments and other institutions worldwide are launching programs to provide them the advisory support needed to meet the moment.”

It doesn’t matter which of these scenarios apply to you and your business, working with a mentor will support you and help shape the future.

Putting your trust in a mentor

For some business owners, letting go and putting their trust in a stranger can be difficult to contemplate.

Matthew Levington, Co-Founder of the Business Doctors network, understands that sharing confidences can be a challenge, even for those working with family members, he says “It’s not easy for individuals that have built up a business single-handed, to open up to others about their concerns”.

A good business mentor will put your mind at ease straight away. They will know exactly what questions to ask to get a good grasp of your situation. And even the simple process of having someone to talk to can be extremely therapeutic.

Finding a business mentor - 10 places to look

It’s not always easy finding a business mentor though, as Richard Branson the Virgin Founder acknowledges “When you haven’t yet met many people in your prospective industry or the local business community, figuring out how to make connections can be daunting.”

There are many online resources for business advice, from Gov.uk, business groups, networking groups, consultants, and coaches as well as directories. The popular adage “it’s who you know, not what you know” rings true in professional environments, where the right connections can make all the difference.

Tip 1: Talk to a leader you admire

Reach out to a local business leader that you admire – providing you aren’t competing in the same space, they will probably be happy to engage in a conversation with you.

Tip 2: Contact a reputable mentoring group

There are a number of mentoring groups offering nationwide coverage. A reputable organisation will have a rigorous recruitment policy in place to ensure every advisor undergoes extensive checks and a robust interview process before they join. They will also have continuous training programmes in place and the advisors will have proven methods and tools at their disposal.

Tip 3: Attend local business events and workshops

Try searching on Eventbrite for any business events/workshops in your area and sign up for the ones that are relevant to you.

Tip 4: Association of Business Mentors 

The Association of Business Mentors (ABM) is the UK’s professional body representing the interests of individual mentors and coaches, mentoring organisations, mentoring programmes, and supporting UK business owners who seek to find and use a great business mentor or coach. They have over 1000 members spread throughout the UK.

Tip 5: Attend networking events

Attending networking events is a great way to meet people face to face, if there isn’t a mentor in attendance, you will be able to get referrals from other members.

Tip 6: Forums and online communities

There are many business forums and online business communities and they can be very helpful, for example:

Tip: 7  Chamber of Commerce

Your Local Chamber of Commerce – provides a good source of information for small businesses, and they also have a member directory so you can easily search for business coaches/mentors in your area.

Tip 8: Speak to a trusted professional

Your accountant, lawyer, or bank manager should be able to recommend a business mentor within your area.

Tip 9: Search on local online directories

There are a number of local online directories, Mentors Me, for example, contains a list of mentors with national coverage or you could also check out Yell.com On the downside, you may need to do your own research to establish credibility, see the next section for more information.

Tip 10: Conduct local Google searches

Search for consultant/coach/mentor + your area, a reputable advisor should also have a Google my business page that will show you more information including customer reviews.

5 things to look for in a business mentor 

When you have found a potential business mentor, how can you be certain they are right for you? At Business Doctors there are five key attributes that we look for in a business advisor, we have listed them below:

Great listeners – and able to ask all the right questions in order to grasp a good understanding of where you are and what you need.

Genuine – they will take an interest in your professional as well as your personal development.

Passionate – enthusiastic and passionate about helping others

Trustworthy – expect a good mentor to be open and friendly, they should put you at ease straight away.

Proven success – visible with a verifiable track record of success in your area.

If you are considering working with an individual that is part of a wider network, you could check out their values and mission statement as well

Questions to ask a business mentor

Prior to your initial meeting with your potential business mentor, you may want to think about some key questions to ask them, just be aware any business mentor worth their salt will be more interested in finding out about you!

  • Do you use any particular tools and or methodology?
  • Are you currently achieving business growth for other clients?
  • Can you tell me about any of your successes?
  • What key learnings have you taken from your career? 

Conclusion

The good news is that in a survey of over 180 business owners conducted by UPS, 70% of the entrepreneurs that underwent mentoring had businesses that survived for five or more years. That’s double the rate of businesses that didn’t have the advantage of a mentor.

Find the right mentor and you will give yourself and your business the best opportunity to thrive.

Please click here if you would like to speak to one of our advisors.

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Business Mentoring - an article by Business Doctors

Research conducted by Simply Business, showed that even before Covid became a thing, business owners were already feeling isolated – a whopping 80% were reported to be suffering from some form of mental health issues and 66% said they were having disrupted sleep yet 44% had never accessed mental health support.

And according to Mental Health, post Covid depression rates increased from 37% to 50%.

Throw in additional challenges from escalating interest rates, inflation, disrupted job market, hybrid working, and the Ukraine conflict and it’s no surprise that many business owners are feeling overwhelmed and don’t know where to go for help.

Whilst technical ‘how to’ advice is available from several sources when a business owner is in a state of stress and unable to focus, they may not know what questions to ask, or be able to see the issues clearly, without a different kind of help.

Hands-on professional mentorship doesn’t just address technical issues it can also offer support on an emotional level, helping to unravel any pain points and identify key issues. And unlike traditional consulting, a mentor will work with individuals to find solutions and will be there to help support the implementation.

A problem shared

Discussing the ins and outs of your business can be difficult for many business owners but there are many advantages to doing this with someone that is not directly involved.

“A problem shared, really IS a problem halved: Discussing problems with people in similar situations reduces stress levels” The Daily Mail

Business mentoring can be the way forward. It can help to alleviate pressure and provide emotional, unbiased support resulting in a happier, functioning team and a thriving business.

If you are still unconvinced, we have compiled eight great reasons for considering business mentoring:

1 Confidence booster

“Great mentors give us a confidence boost in our abilities to set and pursue goals, create a life of meaning, and seek out new opportunities. Great mentors give us feedback on the choices that we are making to ensure that we are learning and growing” Psychology Today

If you are not a confident decision-maker and goal-setter, you will struggle to motivate your team and a de-motivated team is an unproductive one!

To be an effective leader you will need to exude confidence and maintain high motivation levels, even when things are tough. More information can be found in our article What are leadership skills and how can business owners acquire them?

Working with a business mentor can help you to boost your confidence so you can make better decisions, take risks, get your team on board, and accomplish your goals.

2 A sounding board

“Business mentors can listen and offer an opinion when asked, after all, they have probably been there and done that” Business Growth Hub

Having the ability to talk through issues with someone else outside your business, can help you to avoid acting in haste and making decisions that you may come to regret.

Whether you need to re-align your workforce, develop new products or services, or get to grips with your cash flow, working with a business mentor is someone you can bounce ideas off in complete confidence.

3 Be challenged

“Your ideal transformational mentor should be someone who resists providing you with quick answers, and prefers engaging you in conversation through which you can both learn and grow. Above all, they should challenge your assumptions and assertions, and help you think critically about the future.” Harvard Business Review

Most business owners have a clear idea of where they want to be but do not always know how to get there.

A good business mentor will know how to support, develop, stimulate, and challenge you.

They will be skilled in listening and know exactly what questions to ask to gain a good understanding of all aspects of your business. When they can see the whole picture, they will be able to challenge you to think about things differently.

4 Brush up on your business know-how

“Mentors are not like advisers and consultants, who care only about the business venture. Instead, business mentors help you develop your business skills” Small Business Chron

Most business start-ups are a result of an individual’s passion, an in-depth knowledge of a particular service or sector, or because of the ability to see potential in a market.

There is no requirement to be adept at business and whilst skills may be acquired over time, when new economic challenges present themselves, a good grasp of business knowledge may not be enough to survive.

Business mentors will bring additional skills and experience to the table which will help you to improve your business knowledge.

5 Become a better leader

“Whether you have 5 employees or 100, improving your leadership skills will almost certainly help to improve your bottom line.” Business Doctors

You may have previously believed that leadership skills are something you need only for a large enterprise, but this isn’t the case, effective leadership is key for any business to thrive, see our article The characteristics of effective leaders in business for more on leadership.

Business mentoring is a highly effective way to improve your leadership skills and go on to develop strong and productive teams.

6 Problem-solving

Many business owners often struggle to understand what the real problems are in their business because they are too involved. As a result, they end up spending too much of their time addressing minor issues.  It is easier for a third party, one that is not directly involved in the business, to spot critical issues.

By asking the right questions a business mentor can quickly get a good understanding of how your business operates.  Then drawing on their expertise and personal experiences they will work with you to find an effective way forward, one that will go on to have a positive impact on the business.

7 Enjoy better relationships

“Remote work has been an adjustment (to say the least) for everyone, and its effect on our professional relationships has been just as significant as the impact on daily tasks. We believe an organizational commitment to mentorship can address these issues” Harvard Business Review

A business mentor will help you to be aware of the impact your behavior has on others. They will help you to delegate and build trust with your team.

Mentoring can help you to be more self-aware and confident which will have a positive impact on your relationships with others.

And a happy team is a productive team! As well as being more productive and enjoying improved relationships, happy staff are less likely to leave your business, so you have continuity and avoid the costly process of hiring and retraining.

8 Achieve business growth

“76% of people who responded to a survey by Mentoring Matters said mentoring has been important to their business growth”

A government report launched in conjunction with Enterprise Nation, Newable, and the Association of Business Mentors found that 66% of businesses that had received mentoring said it had helped them survive, and three quarters (76%) said it had been key to their business growth

Business mentoring is not just about survival, mentored businesses will see many benefits, including increases in turnover, productivity, and employee numbers.

Conclusion

“Some of the most successful businessmen and women owe their success to mentors. Leading figures such as Richard Branson, Steve Jobs, Mark Zuckerberg, and Jo Malone have all talked publicly about the support they’ve received from mentors and how this has helped them to succeed” SME Web

If you are spending more time worrying about your business than the day-to-day running of your business, it may be time to engage with a business mentor.

Every Business Doctor understands the mechanics of business, they are passionate about helping businesses in their local community and can help to share your load.

Business Doctors don’t just coach, they get on the pitch!

Don’t suffer alone get in touch with your local Business Doctor and fall in love with your business again.

Book a complimentary discovery call

If you want to avoid the pitfalls of business growth, book a complimentary discovery call with one of our expert advisors.

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